Animated Logo
Digital | Photo Manipulation
THE ASK
Exploration in the use of the agency logo without losing its creative luster. Our design team was asked to create fun content that could be shared on social, as well as included in our demo reel. We were asked to created a series of comps that play with the form of the Dweller in ways that connect with our clientele and maybe just about anyone.
The agency's larger clients at the time included NCAA, RCA, Schlage and Visit Indy. Our Friday donut share, plaid wearing design team, and hobby enthusiast account team members provided the other topics of inspiration.
THE SOLUTION
While most of the design world was pushing flat design I on the other hand longed for that touch of malleable realism. In an effort to bring the logo of my agency to life in a sharable gif composed of manipulated photography. It's fun, transformative, and brief. I worked on this piece solo but handed it off to our creative directors to give it a home on the site. I am happy to see that it introduces a thought leadership post that describes the Basement's branding and culture.
"It’s not a logo, or a mascot. It’s the Dweller, and it represents the agency’s ethos." - Creative Director, Noah Sarff.
