Full Soul Farm Identity
Logo Design | Stationery | Website | Packaging
THE ASK
A local family farm wanted to turn their hobby into a side business. They had already obtained a following of customers and fans through their instagram account. The social feed was full of beautiful animal and pasture photography. This business needed to expand their online presence and set up digital ordering system. In order to reach that goal an identity was the first step. They came to me with the request to create a logo that visually communicated the type of business they run, the priority of a healthy pasture and the inclusion of the farm’s mission statement,”Nurturing mind, body & soul.”
THE SOLUTION
The name Full Soul Farm and visual direction of pasture grass was initially provided with the request for an exploration in style and font. With the intended use digitally as well as on small print items I provided a logo system that could be recognizable and legible on multiple levels while attainting the visual direction requested. A rustic textured font called farmhouse paired nicely with the grass visual. This graphic was designed to have a slightly textured vector silhouette of various grasses and flowers used to feed her livestock. The client was very pleased with the extent of my exploration and final concept. For more information on this family farm visit www.fullsoulfarm.com.
