KitchenAid 100 Year Retailer Birthday Party Kit
Print | Packaging | Event Decor & Games
THE ASK
To celebrate our 100 years as a brand, KitchenAid is introducing a campaign, called “Making History,” which includes the building blocks of “Honoring”and “Celebrating.” In order to celebrate we must deliver an in-store experience for the 100th year birthday party that helps achieve Brand health, Brand love/Excitement, and Increase sales lift across categories.
Generate excitement of trade customers, inciting participation in KitchenAid’s 100 Year Celebration thru execution of in-store celebration events.
Engage consumers during Comparing and Selecting and Moment of Purchase in retail locations by supporting the retailer to execute an in-store birthday celebration.
Create a never seen before, one of a kind, celebration of making in store (though it does not have to include making). The tactics should continue to build an emotional connection for the master brand that amplifies the timeless, historic partnership, that has been built in the kitchen
THE SOLUTION
Turnkey event kit with full design and copywriting of contents. This kit will make hosting a 100 Year Event easy for KitchenAid trade customers and engaging for their guests.
My Role: Layout and design of print assets within the kit including the kit box. Research budget friendly yet premium substrates, maker materials, games, and party supplies. Collaborate with Copy Writer on topic, tone and placement of host vs consumer copy. Present designs to CD and ACD.
Kit contents include: Party Planning Guide (Brochure or booklet), Balloons, Napkins, Cake Options, Maker Challenge Game Cards, Stand Mixer Tattoo, Party Favors, Recipes, Apron, and Event Promotional Assets
Creative Teammates: Renee Mahoney (CD), Kelly Neill (ACD), Emily Nickerson (Copy Writer), Brian Ellis (Print Production Specialist)
