Leadership Program Advisory Board Campaign Identity and Materials
Digital | Branding | Art Direction
THE ASK
Get Whirlpool employees and potential new hires in the Leadership Development Program to feel continuously supported by the LDP Advisory Board by creating a distinctive campaign that will foster awareness and excitement of the LDP Advisory Board initiatives and events.
- Create LDP and Advisory board logo lockups in the approved corporate styles
- Create Campaign Identity that works with those logo lockups
- Build out campaign assets and event materials
THE SOLUTION
My Role: Initial Concept Development, Presentation to Creative Director,Finalization of Logo and styles. Handoff to Production Designer for further development of assets.
The Final Concept: Leading with Empathetic Orange and pops of sunset gradients while utilizing rich backgrounds to deliver an enthusiastic tone. These elements amplify the provided message, Enter. Engage. Evolve.
Representing the letter E with three graphic lines, similar to the ‘menu icon’ typically found in UI design, nods to the journey one will make within this program. Its a metaphorical navigational tool that can be accessed throughout the LDP Advisory Board.
This logo is taking the opportunity to use the E lines throughout other words or as pattern that adds depth and meaning to the overall campaign messaging.
