Brand Video Animation Design
Motion | Illustration | Storyboarding
THE ASK
RMP (Receive More Payable) is a hospital billing service that was looking to The Basement Design Agency to create a brand video that gave their company mission statement life. This video needed to inspire not only the potential customer but the employees of RMP as well. They sent us a link to the google fi video as direction. This was quite the example to stand by but we found that direction perfect for this brands beat and messaging emphasis.
THE SOLUTION
An inspirational video that visually ties vector animation with kinetic text. Utilizing the branding elements, fonts, color pallet and circular motion scheme we were able to guide the viewer through a exciting breakdown of services and prioritie.
I designed frames within Illustrator and presented them to the client and internal animator team. The animation gave my comps breath and life. The client was more than pleased as this has continued to live on the company site since the summer of 2018.