Schlage Holiday Giveaway Social Campaign
Digital | Photography | Art Direction
THE ASK
This contest was the largest in prizes that our brand team had ever been tasked with. In order to visually communicate the huge number and variety of prizes we wanted to create an arial collage of presents and products. This customized photo option could only be done in house by myself and a junior designer.
Creative teammates: Noah Sarff (CD), Nick Smith (Junior Designer)
THE SOLUTION
I collected multiple products, wrapped 6-10 presents with Schlage colored paper and ribbon at multiple sizes, shot them with consistent angles and lighting. The junior designer merged the photos in photoshop and we then began to angle and adjust the compositions to fit the social frameworks. I was able to art direct and co-create the video boards and layouts for the Viral sweep landing page, Facebook and Instagram.
